Frustrated with jeans that do not fit?
For the same hip measurement, women's waists vary by as much as eight centimetres. Every mainstream size chart assumes that number is zero. That is why they gape at the back and dig at the front, on the same body, in the same minute.
I have created three patterns instead of one. One for each waist proportion that occurs at a given hip, each designed ergonomically to respect the shape of the body, with no compression, no distortion and no gaping at the back. Three jeans styles are cut from them, and the founder list sees them first.
Eleven questions tell you which proportion you are and what it has been costing you. Then you can join the founder list: 15% off the first 200 pairs, and 20% off online, made-to-measure and bespoke purchases, valid for twelve months.
About two minutes. No tape measure. Nothing is asked of you until you have your answer.
Lino Piani — Savile Row trained, over thirty years cutting for women. Designed for CP Company, Trussardi and Henry Lloyd. Now at 7 Chiltern Street, London.
The eight-centimetre figure comes from the World Health Organization's MONICA Project, 1987–1992, which measured more than 32,000 participants across nineteen populations.
What that means for your body — and which of the three fits is yours
Your answers place you in one of three waist proportions. I can tell you which, what the grid has been getting wrong about it, and what a pattern drawn for it does differently. That is the part worth having.
Leave your email and it unlocks below. You are also on the founder list, which means:
- 15% off the first 200 pairs of jeans
- 20% off online, made-to-measure and bespoke purchases, valid for twelve months
- Early access to the three jeans styles, and to every launch after them
- Ninety Seconds in the Fitting Room — four checks you can run on any pair before you buy
The Sunday letters, and first word on Tuesday 27 October. Nothing else, and you can leave at any time.
Lino Piani · 7 Chiltern Street, London
Your proportion
You are on the founder list
The letter is on its way, check your promotions folder if it has not arrived in a few minutes, and move it across so the rest reaches you.
What you have: 15% off the first 200 pairs of jeans, and 20% off online, made-to-measure and bespoke purchases, valid for twelve months. Early access to the three styles and to every launch after them. First word on everything.
Three jeans styles, each cut in all three proportions from three patterns instead of one each designed ergonomically to respect the shape of the body. No compression. No distortion. No gaping at the back. You will be the first to know, when the first two hundred pairs go on sale, your link arrives before anyone else's.
Every Sunday there is a letter From the Atelier ; they will reach you by email too.
Lino Piani · 7 Chiltern Street, London
