Celebrate Your Individuality

In a world where you can be anything, be yourself.

Bespoke & Made-to-Measure Ladies Wear

Lino Piani offers bespoke couture and made-to-measure services for women, with a focus on expert tailoring and fit. Born from Italian heritage and a deep connection with the craft of fashion design, Lino Piani invites you to create unique garments, design by you for you that feels authentic, soulful and honest to be cherished forever.

Infusing Newness into Age Old Skills

Lino Piani is deeply committed to the longstanding and venerable Savile Row tailoring community of London. Working hand-in-hand with artisans, tailors and seamstresses, Piani explores and updates traditional techniques, elevating each and every garment to a work of art.

Creating Sustainable Luxury

As a modern, ethical fashion brand, Lino Piani promotes dignity and responsibility at every level of our global fashion industry. Driven by a sense of obligation to ignite positive change, both as a brand and as a person, Lino Piani believes that true luxury is a sustainable force.

Design Your Story

How we dress is an expression of who we are. When you create a unique garment, your personal style is the most important element of the entire process. Whether you choose a lining that pops, a hidden ruffle or an asymmetrical cuff, every detail speaks volumes.

Queen for a Day

You give your time and energy away freely, but this is an opportunity to invest in yourself. The process of creating a bespoke or made-to-measure piece celebrates your personal style, your shape and your personality. This one moment is all about you.

The Value of Individuality

A perfectly tailored suit, a made-to-measure jacket or a bespoke dress will last a lifetime, and can be altered as your shape changes over time. Its value is immeasurable because you can’t put a price tag on confidence, self-expression and individuality.

The Height of Personalisation

An embroidered silhouette of your profile, alongside your initials, will form an exquisite and uniquely personal inner label. Learn more about personalisation.

Business Wear

Business Wear

“Create your own visual style…let it be unique for yourself and yet identifiable for others.”
Orson Welles
Lifestyle Wear

Lifestyle Wear

“It is your duty in life to save your dream.”
Amedeo Modigliani
Evening Wear

Evening Wear

“Life without some excess, forget it.”
Dennis Paphitis (Founder of Aesop)
Bridal Wear

Bridal Wear

“…maybe we are no longer the industry of newness, because that was taken by technology, but we’re still an industry of a man and a woman and a thread and a needle, and of fabric, and a dream.”
Alber Elbaz

My Journey to Fashion – Lino Piani

I was raised in Italy by my mother who was a couturier and tailor. In those days, dress-makers worked from their homes and the ladies of the town would come to be measured and fitted for their dresses.

In this intimate setting I would see women enjoying one small moment where their personality, their style and their form took centre stage.

My Mother instilled in me a true love and passion for bespoke and couture clothing design. But more importantly, she taught me how this work can transform people.

I have built my business around this single idea. I want my skill and craft to merge with my client’s vision to create a garment that fills her with confidence and joy.